With just a few months remaining until the opening of the new poker site 4Poker, which has already been branded “Bryn Kenny’s room,” we met the room’s Chief Operating Officer (COO), Heath Cram, to see how his team intends to carve out a niche in the online poker industry.
4Poker, a brand-new poker room run by Bryn Kenny and other ex-PokerStars workers, was introduced a few months ago. Therefore, we decided to ask its leader, Heath Cram, a few questions about the project’s and current online poker’s growth strategies so that he could offer his perspective.
Frames are necessary
Worldpokerdeals (WPD): What was 4Poker’s recruitment approach for seasoned industry professionals?
Heath Cram (HC): We’ve simply presented them with an opportunity to reproduce something dear to their hearts. For instance, the former PokerStars and Full Tilt Poker websites.
And then the “snowball effect” kicked in, as the presence of such a large number of well-respected individuals in the organization led others to see employment there as more desirable.
A short check on Linkedin reveals that 4Poker has more than 70 workers. Why did the corporation decide to form such a huge staff prior to the introduction of the room? To compete with the market leaders, it is difficult to compete with a small staff.
Creating your own poker product and gaming platform around it requires more than a handful of developers, despite the fact that they now dominate our company.
Also, we cannot plan for licensing-related actions without good legal assistance. Maintaining a high level of responsible gaming and all means to protect its integrity and security requires the rapid reaction of a well-coordinated workforce as well.
Interestingly, despite the fact that we have already employed about 80 employees, we do not have a great deal of available resources. For instance, there are just a few employees in the marketing and payments divisions, thus we scarcely qualify as an overstaffed organization. However, I do not believe that we are inferior to anybody in terms of employee quality.
Poker business models
How do you see the present status of the industry?
HC: The gaming industry as a whole is unquestionably contracting, as significant corporations consolidate and merge their resources. In such a scenario, the number of true rivals decreases, and market leaders take more hazardous activities, even for online poker, which is regarded a minor component of their product portfolio.
This dynamic is exemplified by the politics of digital behemoths such as Amazon, Google, Meta, and Microsoft. True, the GGPoker brand has shown that even closed private enterprises with just one product may “break into” a certain market segment.
Our business model will be distinct from that of GG. We must remain competitive with more established operators and determine the degree to which poker players are still interested in alternative market options.
Availability from several nations – the foundation of liquidity and success
WPD: Which components of 4Poker’s activities (promotions, software, regional availability, etc.) do you see as fundamental for project promotion?
HC: Currently, we are concentrating on developing a poker platform that will have inherent value in the future owing to its dependability, adaptability, and scalability. Aside from the software, the key to strong liquidity is thought to be the room’s accessibility from as many places as feasible.
4Poker will initially be accessible in 166 countries with the intention of establishing a worldwide player base prior to moving to more advanced licensed areas.
Obviously, there will be a significant number of important poker markets where we will not be allowed to operate immediately after launch, but there will also be a significant number of areas where PokerStars, partypoker, and 888 poker are not accessible.
WPD: How did 4Poker consider the experience of Run it Once Poker, a really fascinating product that was forced to shut owing to poor traffic?
HC: We won’t be the greatest product on the first day or even the first year, but we will strive to provide a nice experience in an atmosphere where everyone can realize their poker dreams.
Our objective is not to offer customers alternative gaming items, but rather to encourage a successful and fair poker game.
Run It Once taught us a great deal, and we conducted a comprehensive case study to ensure we were investing in an entirely distinct initiative. As stated before, liquidity is crucial, therefore we will be continually on the lookout for regional expansion and the introduction of enticing promotions (such as high-guarantee poker series) rather than useless new goods or loyalty programs.
I feel that the enticing findings that RIO has made are insufficient to support the player flood. Through brand representatives and payment agents, we will attempt to enhance the likelihood of 4Poker being more appealing to players in certain locations.
We appreciate Heath sharing his insights with us and eagerly anticipate the launch.
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